MAC Alice + Olivia Collection for Summer 2010
U.S. Launch Date: July 8th, 2010 @ MAC Freestanding Stores and Online
International Launch Date: August 2010 (Japan & Korea only)
“If I had a world of my own, everything would be nonsense. Nothing would be what it is because everything would be what it isn’t. And contrary-wise, what it is, it wouldn’t be, what it wouldn’t be, it would. You see?” — alice + olivia \ Stacey Bendet, new York native, downtown-fashionista, all-around fun girl, and the sum total of design line alice + olivia, MAC’s latest collaborator.
A frump-fighting, pro-pixie, anti-seriousness collection of colour that includes new takes on Dazzleglass Creme, So Rich So Pretty Nail Lacquer and Partylicious Pigments…
hip + happy = alice + olivia for MAC.
Dazzleglass Creme ($18.00 U.S. / $21.50 CDN)
Sparklicious Creamy pale pinky white with soft multi-dimensional pearl (Limited Edition)
If it’s Pink… Hot pink with soft multi-dimensional pearl (Limited Edition)
I.Want.Candy. Hot yellow with soft multi-dimensional pearl (Limited Edition)
Pigment ($19.50 U.S. / $23.50 CDN)
Later. Black with transforming purple pearl (Limited Edition)
If It Sparkles… White with transforming pink pearl (Limited Edition)
Partylicious Turquoise with silver pearl (Limited Edition)
Nail Lacquer ($12.00 U.S. / $14.50 CDN)
Morning.After. Creamy turquoise (Cream) (Limited Edition)
So Rich So Pretty Bright purple with pearl (Frost) (Limited Edition)
Military Black matte with silver suede pearl (Matte with Pearl) (Limited Edition)
If Alice fell down the rabbit hole and met a Makeup Artist instead of the Mad Hatter, M·A·C alice + olivia is the curiously gorgeous collection she’d be rocking! Hip, playful, unpretentious and unabashedly fun, M·A·C is thrilled to announce the latest collaboration with the most adorably fabulous fashionista we know, designer Stacey Bendet of cult-fave line, alice + olivia. Celebrities, socials and all-around cool girls from coast to coast are obsessed with a + o’s uptown-meets-downtown aesthetic and colourful, playful vibe, so the inspiration for the makeup collection was a cinch!
“It’s all in the details…and what stands out,” says Jennifer Balbier, Senior Vice President M·A·C Global Product Development. “Just like Stacey, where every detail is important, so are the punctuated colours of this collection…current, cool and a must for fashion this season. Pearls and pigments mixed exclusively for alice + olivia.”
Three mouth-wateringly delicious new shades of Dazzleglass Creme, three absolutely shimmering, colour-saturated Pigments, and Nail Lacquer in three “it” shades were made to totally compliment any party frock. Sooo alice + olivia. Now get out there and play!
“I can happily say that the collection embodies the very spirit of alice + olivia; effervescent, happy and fun!” says M·A·C Director of Makeup Artistry Gregory Arlt, who personally road tested the exclusive collection and has oodles of tips for playing with these vibrant shades.
Gregory Arlt shares two tips…
“Sweep Partylicious Pigment over your lids with a #252 brush. Add loads of M·A·C Fibre Rich mascara for eyes that truly sizzle in the summer!”
“Transform your matte red lip by applying I.Want.Candy Dazzleglass Creme on top. It will literally change into a chic orange red with shine and luster.”