Guerlain has unveiled a new anti-ageing treatment, called Abeille Royale Youth Serum. The product is claimed to harness the reparative power of bee products to repair wrinkles and promote tissue firmness.
Research by Guerlain has shown that “micro-tears” in skin tissue are responsible for lines and loss of firmness. They are caused by tissue breakdown produced by internal tension and stress, particularly mechanical, to which the skin is subjected every day. Bee products – honey and royal jelly – have long been known for their healing properties. Guerlain claims to have selected the best raw materials from various bee products from different regions of the world, to create Abeille Royale. A key ingredient is the Pure Royal Concentrate, described as a blend of exclusive elements capable of activating key factors of the skin’s self-repair mechanisms. It contains Ouessant honey, thyme honey, clover honey from New Zealand and French royal jelly.
Abeille Royale is presented in a dropper bottle sculpted in a honeycomb shape. A gold button is said to dispense exactly the right amount of serum for a single application.