Guess will launch a new women's perfume called Seduction. In the context in particular of Guess's expansion plans in Europe of the general success of this global lifestyle brand, Coty is confident that "Seduction will easily make the fragrance top 10 in a year and be a significant player in the category."
The brief called for a fragrance that would "mirror the experience of seduction."Notes are bergamot, blackcurrant, crispy pear, jasmine, orange flower; Florentine Orris makes the heart of the composition; base notes are vanilla, spicy olibanum, musky cashmere wood.
Model Alyssa Miller will be featured on the advertising which takes inspiration from the bombshell archetype as well as retro Italian cinema. Line includes $40 for 30-ml., $52 for 50-ml. and $62 for 75-ml. A 200-ml. body cream and 200-ml. shower cream will retail for $28 and $26.