Rouge Artist Intense: Highest pigmentation in a lipstick and long lasting, bleeding and fuss free colour. Make Up For Ever have also created a shade finder that takes into consideration your skin undertone and your hair color. This can be done in store or online. The lipstick will retail for $22 and will be available online and in stores in August 2010. The tagline is ''rouge is art, art is rouge!''. Danny Sanz, founder of M.U.F.E. also had an exhibition at Paris -still continuing- showcasing black and white photos of people wearing lipstick, where only the lip colour is coloured. Coming soon to sephora.com, post will be updated!