Chloe Love EDT

Coty Prestige unveiled the new feminine fragrance from the house of Chloé, called Love, Chloé, at a launch event in Paris last night. The scent will be launched worldwide from September.

The official reveal took place at the upscale, Michelin-starred Apicius restaurant in the heart of the city. The venue featured specially designed “mood rooms” to help guests fully immerse themselves in the Chloé universe. Journalists then enjoyed pink Champagne and a gastronomic cocktail dinner. The event was attended by the Love, Chloé face, model Raquel Zimmerman, who arrived looking impossibly glamorous in head-to-toe Chloé, at the wheel of the vintage Mercedes convertible that features in the advertising campaign, which was shot by Roman Coppola.

Love, Chloé is described as an elegant, powdery fragrance, a “celebration of radiant, generous, spontaneous femininity, free and graceful movement [and] contagious beauty”.

Composed by Givaudan noses Louise Turner and Nathalie Cettogracia, the Love, Chloé edp follows in the footsteps of the house’s floral fragrance history. “To reproduce the cult powdery signature, we had to play with the abstract and resist the pitfall of a figurative bouquet,” noted Turner.

The juice opens on top notes of orange blossom and pink pepper. The heart is a
blend of iris absolute, lilac, hyacinth, wisteria blossom and heliotropine (an
iconic ingredient used in perfumery for over a century, which delivers an
almond/subtle vanilla tone). The base combines powdery musks, talc and rice

The Love, Chloé flacon has been designed to resemble a must-have accessory. The
rectangular glass displays the brand’s signature nude pink-coloured juice, while
the base is engraved with the fragrance name. In a nod to the house’s well-known
leathergoods offer, a delicate gold chain fastens the cap to the bottle.

Once Chloé designer Hannah MacGibbon had chosen that retro cosmetic note as a point of departure, Gracia-Cetto and Turner set out to create a scent that “captures modern confidence and inner elegance.” Their abstract interpretation is centered around an iris heart and accentuated with touches of lilac, hyacinth, orange flower, and pink pepper. Almond-y heliotropin and soft musks tie it all together. “I wanted a traditional perfume in the sense of being authentic, with expensive ingredients that really let you smell the skin,” MacGibbon offered. Fishing a bottle of the stuff out of her Chloé Emma bag, Raquel Zimmermann added, “A lot of perfumes are more evening ideas, but I can see wearing this all day and year round.”

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