Belle d `Opium is a new fragrance, expected in September of 2010. This young successor is created as a new generation of the classical edition, its concept adapted to the younger audience. The difference between the classic Opium and the new Belle d `Opium is in composition, but also in the approach - Opium is designed to attract women and keep her attention, to deserve admiration and affection, while the young beauty focus on herself; she is attractive and special, and Belle d `Opium perfume completes her attractiveness.
Belle d `Opium contains notes of Casablanca lily, sandalwood, gardenia, white pepper, jasmine absolute and hookah. It will be available in France from August, and from October of 2010 in other countries. The new, very attractive bluish bottle with gold detailing will be available in quantities of 30, 50 and 90ml EDP.
The face of its advertising campaign is the French actress Melanie Thierry, while photographed by Mert Alas and Marcus Piggott. Video advertising for television and cinemas is directed by Romain Gavras.