FW AW10: Benefit & L'Oreal @ Paul Smith

Benefit & L'Oreal @ Paul Smith
“Madison Avenue sets walking down a country lane,” said Peter Gray of the inspiration behind the look he created for Paul Smith. He was working with L’Oréal Professionnel. “I wanted gorgeous hair that bounced.”

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Gray started out by working L’Oréal Professionnel Tecniart Volume Architect into damp hair and blow-drying. In some cases, he used L'Oréal Professionnel Tecniart Hot Style Constructor, too. He then wound hair around tongs before setting it in rollers beneath a hairdryer hood. Once set, he brushed the hair out using a Mason Pearson brush and sprayed it with L'Oréal Professionnel Tecni.art Air Fix to tame static. While models were in the lineup, he added a spritz of L'Oréal Professionnel Tecni.art Sparkle Shine.

“It’s really outdoorsy fresh and very natural,” said Petros Petrohilos of the show’s makeup look. “We’re making the cheeks quite pink, but in a natural way.” He used a smidge of Benefit Benetint and PosieTint depending on models' skintone on cheeks, and Badgal Mascara on the roots of eyelashes.

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