19.5.10

FW AW10: Benefit & L'Oreal @ Paul Smith

Benefit & L'Oreal @ Paul Smith
“Madison Avenue sets walking down a country lane,” said Peter Gray of the inspiration behind the look he created for Paul Smith. He was working with L’Oréal Professionnel. “I wanted gorgeous hair that bounced.”

Get the Look
Gray started out by working L’Oréal Professionnel Tecniart Volume Architect into damp hair and blow-drying. In some cases, he used L'Oréal Professionnel Tecniart Hot Style Constructor, too. He then wound hair around tongs before setting it in rollers beneath a hairdryer hood. Once set, he brushed the hair out using a Mason Pearson brush and sprayed it with L'Oréal Professionnel Tecni.art Air Fix to tame static. While models were in the lineup, he added a spritz of L'Oréal Professionnel Tecni.art Sparkle Shine.

“It’s really outdoorsy fresh and very natural,” said Petros Petrohilos of the show’s makeup look. “We’re making the cheeks quite pink, but in a natural way.” He used a smidge of Benefit Benetint and PosieTint depending on models' skintone on cheeks, and Badgal Mascara on the roots of eyelashes.

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