After last year's orange edition Boss Orange with Sienna Miller as cover face, Boss is announcing a fragrance which celebrates feeling of happiness this spring. Boss Orange Le Parfum du Bonheur (Celebration of Happiness) arrives on the market in spring 2010, which will thrill all collectors of fragrance with a new flacon decorated with romantic white flowers.
The new limited edition Boss Orange Celebration of Happiness introduces a composition which includes accords of sweet apple, peach, white flowers, orange blossom, plum, cinnamon, sandalwood, vanilla and olive wood. The flacon has the same shape as the previous edition; it is coloured in orange, with white floral pattern and available as 30 and 50 ml EDT. Its outer carton is white and also decorated with white flowers. Face of the new advertising campaign remains Sienna Miller. Launch date – April 5th 2010.