FW AW10: Estee Lauder & MoroccanOil @ Derek Lam

Estee Lauder & MoroccanOil @ Derek Lam
This runway show marked Estée Lauder's first fashion week collaboration, led by new creative makeup director Tom Pecheux. Backstage was a testing ground for the colors he created for Fall, a departure from Lauder's trademark neutrals into the high-impact color category. "When you do strong eyes, you need a lip that balances them," Tom Pecheux said. " Using a lipstick in a tone that ties in to an aspect of the eyes will do that."

The makeup, which was used on both eyes and lips, are new for Fall 2010. Brush the royal blue shade from lash lines to browbones, then apply the navy blue shade, arching from the inner corner of the eye up to the outer corners of the brows, blending well so there are no divisions between the two shades. Line lids with Double Wear Stay-in-Place Eye Pencil in Midnight Blue, and top eyes off with Turbolash All Effects Motion Mascara in Black. Apply a light layer of Pure Color Crystal Lipstick in Crystal Beige, with a dusting of copper shadow on top. Use the new Estée Lauder shade of sheer, milky white with subtle sparkles on nails.

On the hair side, stylist Orlando Pita, who was working on behalf of Moroccanoil, said, “The look is more about texture — ethereal, airy [and] wispy.” The down dos featured parts to the side and in the middle of the head. “We talked about how the hair was going to move on the runway,” he said, “rather than any particular inspiration.” To achieve the look, Pita employed a process of spraying the hair with Moroccanoil hair spray, then drying it and brushing it out. He repeated this process over and over until the hair on each model reached the desired amount of texture. Just before the girls hit the runway, their hair was “fluffed up,” said Pita.

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