FW AW10: Lancome & Bumble and Bumble @ The Row

Lancome & Bumble and Bumble @ The Row
The Row, the collection designed by Mary-Kate and Ashley Olsen, had its Fashion Week debut yesterday, February 16, 2010, at a gallery on New York’s west side. The line has earned a following for its simple yet sophisticated structured pieces and the new collection continued on that theme. Lancôme’s creative director for makeup Aaron De Mey keyed the show. Aaron sought an exaggerated yet natural makeup look that focused on strong, defined brows and a dewy complexion.

To prep, Aaron used Lancôme Eau Fraiche Douceur Micellar Cleansing Water and followed it with Lancôme Genifique Youth Activating Concentrate massaged generously into the skin; this duo gave each model a luminous complexion. Lancôme Le Crayon Poudre filled and defined the brows—a focal point of this look. To finish, Aaron dabbed Lancôme Effeacernes Concealer on the lips, a trick that removed the natural lip color and kept the focus squarely on the brows.

Everyone backstage and front of house was obsessed with the braided black Louboutin sandals made exclusively for the show. Mary-Kate and Ashley chose a deep wine colored polish –Lancôme Le Vernis in Untamed Plum – for the toes, but kept the fingernails clean and shiny with a coat of clear nail polish.

Hair also seemed to channel the Olsens’ free-flowing strands. Hairstylist Jimmy Paul for Bumble and Bumble ensured hair had a dry, non-sleek texture by working in a touch of Surf Spray and Thickening Hairspray with his hands and a blow-dryer. To create some added texture, he either curled sections of the hair or pinned it in small bunches. After the curls and bunches were let loose, he used a bit of Tonic Lotion to “calm it down and kill the curl a bit.”

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