Urban decay launches 'manhunt' to find new lipgloss model

Urban Decay are currently running a competition to find two men gorgeous enough to adorn the tops of two new shades of their Pocket Rocket lipgloss. The competition is open to US residents only, here is the entry page.

If you're reading this from the 50 states, you might like to know that the competition runs from 15th June to 17th July, and the prizes include 2 nights in Los Angeles and a professional photoshoot for the two lucky males and their nominators, as well as $500 in Urban Decay products, $100 Urban Outfitters vouchers and $100 Apple store credit.

For the rest of us, we can look forward to two new Pocket Rocket shades crowned with the winners' photographs in cheeky lenticular form - from one angle dressed, from another, cheekily denuded. The two shades will be released in summer 2010, joining the current stable of Pocket Rocket glosses. There are 8 shades ranging from sheer to intense, each bearing front and back views of a male specimen clothed, and with a tilt of the wrist, stripped to his underwear. The formula contains hyaluronic spheres to moisturise and plump the lips, and it's crème brulee flavoured too. Perhaps most remarkably, the tube is infused with pheromones that can be released by rubbing in the presence of the desired male target.


  1. I never heard about this before.. Haha funny! Can we see the competitors' pictures :P I would appreciate whoever adds her husband's/boyfriend's picture. I would never.. I'm too jealous :P

  2. LOL, we can: http://www.urbandecayguys.com/ ...

    But I guess not everyone is dreaming of seeing their boyfriends on their lipglosses ( and I really hope they don't choose these muscle-museums )