Smashbox Cosmetics has unveiled a make-up collection fit for royalty, with its Reign autumn/winter 2009 colour cosmetics line. Inspired by the rule of the English Tudors, the products aim to reflect the “salacious scandal, regal indulgence and lavish extravagance” the noble class enjoyed during this era. The line is described as luxe, sexy and indulgently sensorial.
Key items include the Eye Shadow Palette (US$42) and the Jet Set Palette (US$48). The former contains a trio of shadows, each part shimmer/part matte, to help consumers create a complete eye look. The available shades are Majesty (Champagne, fuchsia and black) and Monarch (gold, copper and brown). The Jet Set Palette contains four shades of Smashbox’s Jet Set eye liner (matte black, matte dark brown, gold and metallic brown), plus a mini Arced Liner Brush. All three palettes feature an integral mirror and faux-leather packaging embossed with a Smashbox crest.
That motif is echoed in gold on the embossed outer brown packaging. Other items include Fusion Blush in Regal (US$32), Lash DNA Mascara (US$19) in Plum, Lip Gloss (US$18) in Crowned – a shimmering peachy pink – and Doubletake Lip Color (US$22) in Currant and Amaretto.