Next month, Bvlgari launches Blv Eau de Parfum II, a new fragrance for women fronted by model Laetitia Casta and “inspired by a modern vision of the colour blue”.
The fragrance, described as an expression of a new naturalness, was inspired by a modern vision of the colour blue, according to the company. It aims to represent a woman full of femininity, magnetism, harmony and grace.
The juice was created by Jacques Cavallier. “I wanted to make a great perfume; one not inspired by the transparency of the 1990s, but which embodied matter in the Bvlgari style, with richness, presence and a great sophistication,” he explained. “This is a positive, reassuring fragrance, able to bring opposites together.”
Consequently, head notes of violet, star anise, liquorice and mandarin give way to a floral heart of iris absolute and patchouli, offset by Haitian vetiver. The base is a sensual accord of three amber notes, benzoin, ambergris and cistus flower, finished with tones of musk.
The glass/silver flacon alternates geometric shapes and curvy surfaces. The cap is engraved with an updated version of the signature Bvlgari-Bvlgari double logo.
Bvlgari Blv Eau de Parfum II will be available as a 30ml, 50ml and 75ml, plus a 200ml Bath & Shower Gel and a 200ml Body Lotion.
The advertising campaign depicts model Laetitia Casta wearing a “Sassi” necklace from the High Jewellery Collection. It was shot by photographers Mert Alas and Marcus Piggott on location in Miami.