The Clarins brand is building on its body care offer this semester with the global roll-out of a new slimming product, called High Definition Body Lift.
“This is a major launch for us,” General Manager Travel Retail Worldwide Béatrice Heudier told The Moodie Report. “We are already very strong in the slimming segment, with around 50% market share. This new introduction will allow us to further grow that business.”
Clarins’ fifth-generation Body Lift treatment, High Definition Body Lift is described as an innovative formula, covered by three patents, that helps deliver perfectly smooth skin with visibly reduced signs of cellulite.
The product intensifies the lipolysis process in two new ways, according to the company. It opens up a newly-discovered barrier inside the adipocyte that slows down the release of excess fat; and it optimises caffeine absorption into the skin. Both help to release fat from even the most stubborn places, namely hips and thighs.
Key ingredients include caffeine, phospholipids from sunflowers, Blue Button Flower extract and Pycnogenol extracted from Maritime Pine.
But High Definition Body Lift goes even further than optimising excess fat release, Clarins maintains. Using the plant-based ingredients found in its previous body steamlining skincare, it also limits the formation of stored fat; slows down the spread of fatty tissue; and strengthens skin firmness.
For optimum results, the product should be applied using the Clarins Self-Massage Body Contouring Method, which is explained and illustrated in the booklet enclosed with the treatment. Clarins High Definition Body Lift is presented in a 200ml white bottle complete with valve dispenser system.