ScentStory FZE fragrance company in Dubai came up with the idea of creating a perfume inspired by the character of Jack Bauer played by Kiefer Sutherland in the popular television series 24 where each episode is consecrated to narrating one hour in a 24-hour action-packed day. They approached and secured a deal with Twentieth Century Fox Licensing and Merchandising. The cologne is called 24 The Fragrance and the packaging evokes the atmosphere of the series complete with its digital logo.
"The man behind this exceptional perfume is enigmatic with incredible self-assurance. He conveys an air of extreme distinction. He is urban, cosmopolitan, but above all a hero."
The fragrance encompasses lavender, lemon, mandarin and bergamot in top notes, with a heart of nutmeg, cinnamon, pink pepper, mint, annis and cumin, while a base incorporates amber, musk, oak moss, vanilla and woody notes.
Its flacon is masculine, with number 24 in the central part of the glass body, with clear lines, with a heavy, metal stopper. The perfume is available as 100 ml (3.4 oz) EDT. A 100 ml bottle is priced at $68. It is meant to be exclusively distributed in Dubai then further sold in the wider region of the Middle East.