It's not really anything new - Sephora's always carried natural and organic beauty products - but if you consider yourself naturally gorgeous, shopping for Mother Nature-approved beauty is now easier.
Keep your peepers peeled in store and online for Sephora's new green seal - it lets you know a particular beauty buy meets Sephora's Natural and Organic standards.
So...what are those standards? Short answer: A commitment to ingredients without sacrificing results. Sephora's Natural & Organics seal immediately tells you a product is made with fewer to no GMO's (genetically modified organisms), parabens, petrochemicals, phthalates, sulfates, synthetic dyes, synthetic fragrances, or triclosan.
What you will find in these beauty products is higher concentrations of antioxidants, botanicals, essential oils, fruit extracts, marine bioactives, minerals, and vitamins.The FDA may not regulate the word natural, but we know you care as much about what you put on your body as what you put in it .Picking natural beauty products is now pretty easy. Happy shopping!
True fact: Sephora carries over 1,400 natural and organic products from over 30 brands.