The Mascara by Helena Rubinstein has a new profile-brush "Feather-Shape". It has two spaces profile for immediate stop dividing and two ridges to the eyelashes with ease to extend. The airy, light-volume opens the view to the fantastic way to keep it shine and makes it irresistible and seductive.
How you increase the immediate presence of the lashes without heavy make-up? For Lash Queen Feather Collection developed by the researchers Helena Rubinstein is an anti-gravity-texture for the eyelash eyelash wrapped, without interruption by the excess burden or matter clumps to form, and give them a feather-light volume awards. "Feather-shape profile has two areas for immediate stop dividing and two ridges to the eyelashes with ease to extend....Everything is fine, fascinated me," said Helena Rubinstein.
The optical design of the Feather Lash Queen Collection was therefore of the imagination of students of the famous Penninghen college for graphic arts and interior design, Department of Design in Paris entrusted. 70 designs by students of this university in the world for the training of top designers is famous, were the jury of the brand Helena Rubinstein submitted. The winner Estelle Jaugeat stated their aesthetic approach: "I designed a motif with the form of a spring which, by their curved lines reminiscent of eyelashes. The motif is inspired by the patterns and forms that are used for tips. The fineness of the drawing and the color black stand for the eyelash-for-eyelash effect and the intensity of mascara. The image covers the entire sleeve, it plays with the diagonal to get a sense of movement and lightness to be created. "
A completely new collection : A premiere of mascaras in the universe: every nuance of Lash Queen Feather Collection presents itself in a unique design, which consists of the drafts of the students of the Ecole Penninghen selected.
"I designed a motif with the form of a spring which, by their curved lines reminiscent of the eyelashes." Estelle Jaugeat designer of nuance Black 101: a very deep, intense black.
"Through the merger of a spring and an eyelash, I wanted to finesse the idea of expressing." Emilie Mailliet designer of nuance 201 Brown: a soft black brown.
"This spring wins another macroscopic, unusual dimension. The wind forms around the sleeve, so that an impression of a purely accidental and natural intertwining loops arises, as in wild grasses growing. A reference to the eyelash-for-eyelash effect of product. " Marianne Bricout, designer of the 301 Gray nuance: an elegant smoke.
Lash Queen Feather Collection, ca 30,00 Euro *
01 Black, 02 Brown and Gray 03