13.3.10

Smashbox Hyperlash Mascara

Smashbox has extended its mascara portfolio with a new product, called Hyperlash. The multi-tasking mascara is said to lift, lengthen, volumise and define lashes. It features a flexible dual brush-and-comb applicator, to help consumers achieve full, lifted, clump-free lashes. The brush side should be used to build and thicken, followed by the comb side to help define and lengthen. The formula itself contains naturally-derived peptides and antioxidant vitamin E, to help protect and repair lashes. Hyperlash Mascara is available in black only, and is priced at US$21.

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