13.3.10

Max Factor Summer 2010: Vibrant Curve Lipgloss

Max Factor introduces a stunning new collection of high shine lip glosses, which combine a unique applicator and glossy vibrant shades, to leave your lips looking more curvaceous and fuller. Max Factor Vibrant Curve Effect is available in 10 beautiful shades ranging from shimmering nudes to perfect peaches and popping pinks. The new lip gloss will be available in store from April 2010 at a retail price of £7.99. Those 10 beautiful shades are:

•01 Understated
•03 Trend Setter
•04 Me me me
•06 Vibrant
•07 Smart
•08 Dominant
•11 Fashion Leader
•12 Urban Queen
•14 Majestic
•15 Intuitive
From top to bottom: Understand, Trend Setter, Me me me, Vibrant and Smart

Co-designed by Max Factor’s Global Creative Design Director Pat McGrath, the stunning ten colour shade palette offers a beautiful range of eye-catching colours to keep you on lip popping trend for SS10. In addition, new Vibrant Curve Effect features an intelligent ShineSculpt applicator specially designed to hug your lips, delivering precision application and curve accentuating shine.

Max Factor Vibrant Curve Effect made its debut at Issa when Pat McGrath used the lip gloss in Trend Setter to create a full and lustrous pink pout against a backdrop of beautiful baby fresh skin and Tribal Jewel Eyes. Pat McGrath says ” Lip glosses have been back on the catwalk for the last couple of seasons. Ideal to glam up any make up look or to add depth to a neutral lip, lip gloss is back as a make up essential.”

Max Factor’s Vibrant Curve Effect lip gloss ha a fun flash of iridescent glitter in a bright, ‘popping’ colour base, and all shades are really flattering, easy to wear and a great way to add color and curve-accentuating shine to your lips.
From top to bottom: Dominant, Fashion Leader, Urban Queen, Majestic and Intuitive

The beauty is in the lip wand…The new ShineSculpt applicator has been designed using insights from backstage make up artists’ to ensure it fits the lip shape perfectly, and delivers precision application for curvaceous, fuller-looking lips. The base of the wand glides smoothly over lips, while the tapered, super soft edges give precision from corner to corner. In addition, the surface of the applicator is grooved to hold more gloss which is released evenly across the lip as it glides, delivering smooth shine and curvier looking lips. With a high-shine, non-sticky formula, Vibrant Curve Effect lip gloss gives, together with the applicator, extreme lip-compatibility for fuller-looking lips with luscious shine.


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