Dior will introduce the new Addict Ultra-Gloss in April. The line is described as the first plumping effect gloss with spectacular shine.
Inspired by the backstage world of Dior fashion shows, the new gloss was designed by Tyen (Creative Director for Dior Makeup) and the Dior Pro Makeup team, and formulated by Dior’s Innovation Centre.
The formula is enriched with a complex of crystalline jellified oils, which helps the gloss glide on effortlessly but feel comfortable on the lips, according to the brand. The Spotlight Shine Complex is said to help light up the lips with exaggerated shine.
Dior Addict Ultra-Gloss will be available in 18 “couture” shades, enhanced with three effects: Glow, Pearl and Flash.