Elizabeth Arden 5th Avenue Style

Elizabeth Arden has updated its 5th Avenue feminine fragrance with a new version called 5th Avenue Style. It will be available from September. The fruity-floral-oriental juice was created by Givaudan’s Yann Vasinier, who explained: “When creating 5th avenue Style, I was inspired to capture a new energy – to entice the wearer with the experience of being on 5th Avenue today. “This fragrance is for a woman…[who is] able to capture her own style, shopping for distinct pieces that make her feel special, chic and apart from the crowd.”

5th Avenue Style opens on notes of raspberry, tagette, Italian bergamot and pink pepper, building to a heart of peony petals, peach, plum, New York apple blossom and white chocolate truffle. The base is a blend of vanilla, moss and a white musk accord.

The flacon is a reinterpretation of the original 5th Avenue bottle, accented with bold bronze graphics. The outer carton features a matching bronze/copper colour scheme. 5th Avenue Style is available a 75ml and 125ml edp spray, priced domestically at US$46 and US$56, respectively.