A young, charming Parisian girl, who is nonchalant, elegant and cheerful, sees the world around her in a positive way, as a place where nothing bad can happen, as if it were composed of pastel nuances. Her charisma, charm and grace show her as a symbol of youth, freshness and spontaneity.
"Miss Dior Cherie L'Eau is not a complicated fragrance.", says Francois Demachy, whose idea was to accentuate beauty of simplicity. It possesses a simple formula of cleanliness, freshness and delicate accords. The perfume was envisaged for a young woman of today, who is cheerful and full of joy, who rejects grey days and monotony, and chooses pastel colours instead.
Top notes of Miss Dior Cherie L'Eau will refresh you with aromas of bitter orange, which are delicate, fruity, bitter-sweet and delicately spicy. A heart is ruled by gardenia, a vibrant, opulent, white flower, while a base incorporates white musk, leaving a cotton-powdery effect and a long lasting feeling of cleanliness and freshness on your skin in a very soft and gentle way.
Gardenia stands for the feminine little Lady, who is sensual, charming and a bit perky. Let's not forget: gardenia is a symbol of true love.
A flacon for the 2009 edition - Miss Dior Cherie L'Eau is the same as its antecedents. The difference is in colour of liquid, which is now green and symbolizes awakening of nature, freshness, dewy greenery, while a bow ribbon on a stopper is coloured in frozen white. Different variations of Miss Dior Cherie 2005 edition change with time and show simplicity of life.
As for advertisement, John Galliano was in charge of a dress in it and he chose a 60es style creation, with accentuated colour of candies. It represents vintage chic of the 1960es perfectly, with a girl who lives in her own time and city comfortably and freely. The advertisement was made by Sofia Coppola, while print campaign is work of British photographer Tim Walker.
Seductive, fresh, shimmering eau de toilette Miss Dior Cherie L'Eau, is full of smiles, with a promise of happiness in pastel colour range…
Miss Dior Cherie L'Eau will hit the shelves of perfumeries in April 2009, in amounts of 50 and 100 ml (1.7 and 3.4 oz) l'eau.