On February 25th, MAC will launch its newest Viva Glam campaign called, “From Our Lips,” which will feature Viva Glam Gaga Lipstick and Viva Glam Cyndi Lipstick. Both Lady Gaga and Cyndi Lauper are the newest confirmed faces of MAC’s AIDS Fund. - Show campaign will feature Gaga on a gigantic lipstick tube.
Cyndi Lauper and Lady Gaga have been named the latest faces of the MAC AIDS Fund. The newest campaign, dubbed “From Our Lips,” will break on Feb. 25. MAC Viva Glam Gaga Lipstick and Viva Glam Cyndi Lipstick, $14 each, will launch in North America on March 18 and globally throughout the month, with 100 percent of the proceeds being donated to the MAC AIDS Fund. The MAC AIDS Fund has invested more than $150 million to organizations in more than 67 countries since its founding in 1994. — WWD