NYFW S/S '10: Aveda @ John Patrick Organic

Aveda @ John Patrick Organic
At John Patrick Organic, Odile Gilbert, for Aveda, was the lead hair, while the Aveda leads were Dennis Clendennen. The hair look for John Patrick Organic is a modern, playful take on Bohemian-chic. Hair is smooth and shiny on top with soft, free-flowing curls below the cheekbone and volume at the front—pulled back into a barrette, adding a girly touch.

Get the Look
Step 1: Prep hair with Aveda Phomollient™ Styling Foam to add body, volume, and shine.
Step 2: Brush hair through and create a deep side part.
Step 3: Divide hair into three sections: bottom, sides/top and middle, and secure in place with hair clips. Spray each section generously with Aveda Air Control™ Hair Spray for shine and hold.
Step 4: Starting with the nape of the neck, curl small sections of hair using a 1 inch barrel curling iron. Once curled, roll each piece into a loop using your index finger, and hold in place with a single-pronged hair clip. Continue curling hair, working around the sides toward the top of the head, leaving a one inch piece of hair untouched. Spray each curl with Aveda Air Control™ Hair Spray for added hold.
Step 5: Curl the one inch piece of hair forward and secure with a single-pronged hair clip to allow the hair to cool.
Step 6: With the exception of the front curl, remove all hair clips and brush curls through to create soft, full waves.
Step 7: Rub Aveda Light Elements™ Shaping Wax between palms and smooth over the top of hair to reduce flyaways and add shine. Hair is now smooth from crown to cheekbones becoming full, loose curls.
Step 8: Remove clip from top curl and twist slightly to create volume and lift in front. Secure hair in place with two small hair pins, and then pull back with a larger barrette that matches hair color. Spray Aveda Air Control™ Hair Spray directly on the lifted section of hair to add volume and hold.
Step 9: Finish the look with a final misting of Aveda Air Control™ Hair Spray.
Q&A with Odile Gilbert
Q: What was your inspiration for this look? How did you collaborate with the designer to create the look?
A: “I call this chic-bohemian look ‘the wave.’ Patrick was inspired by a photograph taken in the Krazy Kat Club in the 1920’s, where the girls embodied a “wholesome Bohemia” full of enthusiasm and creative spirit. We worked together to translate this inspiration into a look for the seductive, modern girl who attends private speakeasies. She is distinctive, intellectual, and very pretty—yet fun-loving and young.”

Q: How could a woman achieve this look on her own?
A: “This look is gorgeous and easy to recreate for day or evening. Prep hair with Aveda Phomollient™ Styling Foam and create a deep side part. Spray hair with Aveda Air Control™ Hair Spray and curl with a one-inch barrel curling iron. Brush through to create soft, full waves. Smooth the top of hair with Aveda Light Elements™ Shaping Wax to tame flyaways and achieve a smooth, modern finish. Lastly, twist the front curl back and secure with a barrette, adding Air Control™ Hair Spray for volume and hold.”
Q&A with John Patrick Organic
Q: What is the inspiration for your collection? What is the look you are capturing?
A: “This season, I wanted to dig deep below the surface of Bohemian style, and create a free-spirited look that’s chic, pretty, and fresh. I was inspired by a photograph taken at the Krazy Kat Club in the 1920’s and sought to create of a dressy, “wholesome Bohemia,” defined by artistic endeavor and intellectual pursuit. The collection is bright and optimistic—true Bohemians are enthusiasts. It features a mix-match of happy, classic Bohemia and chic, wear-anywhere utility pieces. The mix-and-match strategy is signature Organic, but shows my wholesome, Bohemian point-of-view. What’s Bohemia without self-expression?”

Q: You have made a real effort to “green” your show this season. How do you feel about this accomplishment?
A: “I’m thrilled to be ‘greening’ the backstage with Aveda. There’s nothing about going green that doesn’t feel good.”