Women everywhere are falling in love with the naturally glamorous look of rich, brown hair and the world of fashion has taken notice. Féria Multi-Faceted Shimmering Colour, L’Oréal Paris’ haircolor collection on the cutting edge of fashion and style, introduces Féria Tortoiseshell Browns, a new collection of brilliant brown shades inspired by the captivating multi-tones found in tortoiseshell patterns.
The Tortoiseshell Browns collection provides the same Silk & Shimmer Deep Conditioning Technologywith conditioning polymers that are built directly into the dye, so hair is indulged with a rich conditioningtreatment during the coloring process.
Chocolate is indulgent, decadent and delicious. Can the color of your hair be the same? The answer is yes, with the new L’Oréal Paris Superior Preference Decadent Chocolates, a collection of rich, enticing, custom-designed brunette shades.
Capturing the subtle differences in tone and depth that take brunettes from blah to brilliant, these new shades provide sophisticated style and address the new obsession with dark hair.The four new shades of Superior Preference Decadent Chocolates explore the diverse tones across the dark-haired spectrum.
Both collections are available February 2009 at www.lorealparis.com and chain drug, food and mass market retailers nationwide for a suggested retail price of $9.49 for one application.