L’Oréal Paris EverPure

L’Oréal Paris proudly introduces EverPure, a complete sulfate-free color care system that frees your hair from harsh sulfates, surfactants and salts that can strip and dull your hair.

Going beyond UV filters andconditioning ingredients to give color-treated hair the special care it needs, EverPure brings advanced technology and incredible color care to women everywhere.
In place of harsh ingredients, EverPure features an Anti-Fade System of shampoos and conditioners that protect and care for your color each time you wash and condition, making beautiful, vibrant color last up to 32 washes.

EverPure conditioners and masques uniquely feature both UVA and UVB filters to help protect hair from UV rays. A UV Protect Spray offers additional coverage and can be used on all hair types.

L’Oréal Paris EverPure Sulfate-Free Color Care collection is available February 2009 at www.lorealparis.com and chain drug, food and mass market retailers nationwide for suggested retail prices of $6.99 and $8.99 for individual products.