Q&A WITH NICK GAVRELIS, VICE PRESIDENT, GLOBAL PRODUCT DEVELOPMENT, FACE AND PRO, M·A·C COSMETICSTalk about the development process for Studio Sculpt Foundation SPF 15. What was the need you were filling? Was it due to demand from customers, makeup artists, or both?
It began about two and a half years ago. M·A·C artists all around the globe helped identify the need for a new kind of cream foundation. We wanted it to give a long-lasting, medium-coverage yet buildable finish, with long term hydrating benefits. We went into the lab aiming to create a formula with modern aspects, like a gel base, combined with a very luxurious, rich, creamy feel. It had to have the wear, flexibility and flawlessness that our makeup artists demanded, as well as the comfort, moisturization, smoothing and perfecting qualities that real women have been asking for.
How many seasons did you test Studio Sculpt backstage?
The Spring/Summer 2009 Fashion Week that took place this past September and October was the third and final season of testing done by the M·A·C Pro Team. Their passionate feedback helped us adjust and ultimately perfect the formula. For example, we tweaked the way the product glides onto the skin, which ultimately improved the blending time customers experience when applying Studio Sculpt.
What are the benefits of the antioxidants and SPF protection in Studio Sculpt? Does using this foundation provide enough benefits on its own, or does is help to add another layer of protection?
We added known antioxidants Vitamins C and E, which help to defend against free radical damage. Studio Sculpt also contains a combination of titanium dioxide, a physical sunscreen, and octinoxate, a gentle chemical sunscreen. Together they help offer broad-spectrum UVA and UVB protection. While this is sufficient for limited and incidental UV exposure, it’s important to combine with a higher SPF product whenever there’s a chance of additional sun exposure.
What other ingredients in this product would you like to highlight?
Studio Sculpt is made with innovative plant-based extracts for a unique foundation that delivers long-wearing, color-true, comfortably weightless yet flawless coverage. Specifically, we employed sodium hyaluronate, yeast extracts and shea butter to boost moisture levels, plus extracts of Hyberlea Rhodopensis Leaf Extract, Beet Root and Tamarind Seed Extract, which help to improve skin’s hydration with continued use.
Finally, we used a combination of soft focus powders that optically diffuse imperfections and give a more flawless finish. There is also Quercus Suber Bark Extract and Octyldodecyl PCA which, combined with a special new polymer, help to provide a more perfect, smoother, tighter looking complexion.
What types of testing did you do on the formula other than backstage? Can you discuss what some of the results were?
In addition to the backstage testing throughout three Fashion Week seasons, we did a complete Global M·A·C Artist Test with a panel of 130 participants worldwide. The results proved to be very successful, rating above a 90% approval score in Asia, which is exceptionally unusual. We also took the formula through Safety, Claims Substantiation Testing; Consumer Sensory Testing provides a more perfect, tighter feeling and smoother looking complexion.
Technologically speaking, why is this foundation an optimum choice for women, compared to other options?
Studio Sculpt Foundation has fused new advancements in technology with innovative plant-based extracts to create a ush, luxurious new cream-gel foundation that delivers comfortable, weightless and flawless coverage. Makeup artists nd women customers alike can easily achieve blendable medium coverage, with a luminous, satiny finish.
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Once again, M·A·C has shattered
expectations for foundation performance with its debut of Studio Sculpt SPF 15
Foundation. The gel-based cream formula is the final result of an extensive
collaboration between M·A·C’s Product Development experts and PRO team of makeup
artists.
Backstage at fashion week provides the
perfect testing ground for M·A·C’s new products and our artists, working
tirelessly at countless fashion shows, were eager for a foolproof makeup they
could apply quickly and easily.
Studio Sculpt is the answer to their
prayers. It glides on smoothly and blends effortlessly for a flawless satiny
finish—even when additional layers are needed for extra coverage. The
water-resistant blend leaves complexions perfectly even-toned and hydrated,
while providing all-important broad-spectrum sun protection.
The easy squeeze tube eliminates
waste; just dole out the amount needed for each application. Every drop contains
uniquely formulated micronized silicone-coated pigments that keep color true, so
it appears to sink into the skin without ever becoming mask-like or cakey. A
cushiony gel base helps color slip onto skin for a medium-coverage silky finish.
The smooth formula offers ample blending time for near mistake-proof application
yet adheres flawlessly and stays in place for hours of beautiful
wear.
With an ingredient list that reads
like a sophisticated skin care product, this makeup clearly aims to offer
significantly more than temporary benefits. Sodium hyaluronate, yeast extract
and shea butter, all proven moisturizers, add hydration to keep skin looking
youthful and feeling healthy. Hyperlea Rhopdopensis Leaf Extract, Beta Vulgaris
(Beet) Root Extract and Tamarind Seed Extract help to improve skin’s hydration
with continued use. Antioxidant vitamins C and E help defend against free
radical damage, and a mixture of titanium dioxide and octinoxate give SPF 15
protection from harmful UVA and UVB rays.
Made for all skin types, this lush
formulation is especially suited for dry, sensitive and mature complexions; with
continued use, skin becomes increasingly hydrated and supple. Because of the
extreme conditions a fashion models skin is exposed to during the 4-week
marathon sprint across 4 countries and countless shows, Studio Sculpt was their
salvation. This lush uniquely textured foundation delivers ultimate hydration
while instantly revitalizing dull and dry skin.
To complete the flawless face created
by Studio Sculpt SPF 15 Foundation, M·A·C introduces Studio Sculpt Concealer.
Inspired by the needs of M·A·C makeup artists, who demanded a full-coverage
concealer that never becomes dry and cakey, the gel-based cream formula slips
onto skin, effortlessly hiding imperfections. Its silicone coated pigments help
retain color purity, for superb coverage that blends easily yet covers
completely with just a small amount of product.
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