According to WWD, Dolce & Gabanna are really set on launching their makeup line. The line will range in price from $20 nail lacquers, $28 mascaras, $30 lipsticks, $36 eyeshadow duos, and up to $59 for foundation. The line also will have bronzers, blushes, eye/lip pencils, and lip gloss.
There will be a 110 stockkeeping units, and lipsticks with a scent are back–with a trademark rose scent. The mascara is said to have a peppery note . As far as the packaging goes, it’s weighted glossy gold housed in velvet pouches.
Even for those with the budgets to test out this new beauty line, distribution will only be in three places for the brand’s initial launch: La Rinascente Milan Flagship at the end of January, then Selfridges [of London] and Saks Fifth Avenue in March.Saks Fifth Avenue in NYC (Fifth Avenue) and Beverly Hills would see this in the spring. Saks intends to saturate other stores later this fall with D&G.
Excerpts from the article:
“We see makeup as another thing for women, like a dress. We worked on the makeup line like we work on a clothing collection — you can change makeup like you can change your clothes, depending on your mood,” Gabbana added.
[Pat] McGrath developed three looks that epitomize the line: “Lustful Lips,” inspired by a silver screen siren with dark ruby colored lips and nails; “Provocative Eyes,” a smoky eye and pale lip, and “Sensually Natural,” a pared-back look of neutral hues.