Maybelline Pulse Perfection!

Introducing Maybelline’s new Pulse Perfection by Define-A-Lash, which delivers 7,000 battery-powered vibrations per minute, mimicking the manual zigzag motions that are typically necessary for lush lashes. Promising results that are 13 times thicker and 75 percent longer than your average stationary mascara with a deep color impact that’s totally clump-free, Pulse Perfection also has as its biggest selling point a retail price of a mere $14.95, less than half the price of the department store offerings. It won’t officially hit counters until July.

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