Chanel have announced that they will soon be offering the line of the 12 Les Exclusifs fragrances online on Chanel.com, date to be confirmed. This is a significant perfume marketing decision to take a boutique-exclusive collection to the internet to offer it greater visibility and accessibility online. "A virtuoso collection of rare fragrances created by Chanel master parfumeurs. Twelve pure forms, twelve identical bottles. Luxuriously simple." In other words, "niche" is going to be more about style than the distribution policy and a hyper-constructed constructed sense of luxury....
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