31.5.09

M.A.C. Fall Lineup Preliminary Info

The Lineup: MAC’s fall line launches Aug. 20 in North America, with an international rollout to follow.

Five new lipsticks will roll out at summer’s end, including Front Lit (light white yellow), High Strung (deep pink silver) and Hold the Pose (brown plum with pearl).

Four lipglasses will also debut, from Young Thing (yellow neutral with gold pearl) to On Display (purple with yellow pearl). All items will retail for $14 apiece.

MAC will introduce new eyeshadows, priced at $14.50 each, including (rich yellow) Crest the Wave, (light turquoise blue) Haunting, and (deep blue purple) Violet Trace.

Alternatively, consumers can pick up any of three eye shadow sets – Skintone, Private Viewing, and Photo Realism – each consisting of four shades, for $36 apiece.

New Technakohl eyeliner comes in five hues – Color Matters (bright lime), Obviously Orange (dirty coral), Artistic License (bright turquoise blue), Full of Fuchsia (deep blue magenta), and Graphblack (rich graphic black). Each retails for $14.50.

Powder blush in (dirty pale pink) The Perfect Cheek and (dirty brick brown red) Notable also launch in August for $18 apiece.

Reflects Copper and Reflects Rust roll out under MAC’s reflects Glitter line for $19.50 each.

New MAC pigments, also $19.50 each, include Cocomotion (dirty gold bronze with gold pearl), Brash & Bold (Bright Magenta) and Heritage Rouge (dirty brown plum).

From “The Rose Sheet” May 25, 2009 (page 8)

SOURCE: Specktra member xStefanie711

Also, according to Rolling Stones magazine, Lady Gaga will have a MAC campaign. Cyndi Lauper will be involved in the campaign, too. The magazine also says something about them riding giant lipsticks. We are guessing it is for VIVA GLAM CAMPAIGN .

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