In September 2009, we can expect new fragrances from Replay, named Replay Your Fragrance!, with the specific concept of the notes that you can “re-activate” by not re-applying the fragrance itself. The new technology that uses water like a re - activator of the opening notes is used in making of these fragrant editions. With the help of cyclodexin molecule in the fragrant structure, it is possible to replay its notes. With just a drop of water you can release the top notes that will move a new wave of the composition.
The design of the new Replay Your Fragrance! pair is painted by the artist Stina Persson, who used aquarelle to contribute to the spontaniousness and emotions of the compositions. The outer package and commercial poster show that the simple things can also be authentic and unique.
The female edition Replay Your Fragrance! for Her is a lively and fruity perfume. Sparkling top is caused by freesia, sweet orange and bergamot. The heart is composed of red berries, strawberry and black currant leaf mixed with sexy aromas of orchid and rose. Cedar, sandalwood and leather form the base. The fragrance is available as 20, 40 and 60 ml EDT, along with the additional body care products: 200 ml body lotion. 200 ml shower gel and 150 ml deodorant.
The male edition Replay Your Fragrance! for Him brings an aromatic – aquatic composition that includes ivy, mandarin and cardamom along with aquatic notes, contributing to a modern feel to it. The heart creates a feeling of lightness and freedom with cedar leaf and water drops. The base brings sandalwood, patchouli and musk to the composition. It is available as 30, 50 and 75 ml EDT, along with 50 and 75 ml after shave, 200 ml bath, 150 ml deodorant and 75 ml deo stick.