Fusion Beauty aspires to enlarge its lip-plumping presence and bolster its sexy science positioning with the September release of Infatuation Liquid Shine Multi-Action Lip Fattener. It will be priced at $29 and released in six shades.
“What we really wanted to do with Infatuation is bring a lip product that, unlike LipFusion, plumps lips for the long haul,” said Tammy Yaiser, director of product development for Fusion Beauty. “We found the technology and what it does is that it helps your body increase fatty acid promotion and storage. It takes about 28 days.”