Rose The One will debut on August 30, 2009 exclusively at Saks before being more widely distributed from October 1.About the choice of Johansson,
"It's a declaration of love for Scarlett," explained Dolce about choosing Johansson for the Rose The One's campaign. "If we could do everything with Scarlett we would, because she is the person that represents actual femininity most in this world." Stefano Gabbana also told WWD,
"For Domenico and myself, roses have always been our favorite flowers, our gardens are full of roses in every color and type. This fragrance has a perfume that Dolce & Gabbana has never done before. We've never done something so explicitly linked to one flower before," said Dolce.
t features notes of pink grapefruit, mandarin and cassis in the top; Bulgarian rose, peony, lily and lychee in the heart; vanilla, musk and amber in the base.