DuWop New Products - Fall '09

Full-figured lips, flawless skin, and wide-awake eyes are just a few of the fringe benefits brought to you by DuWop. As one of the most innovative brands in beauty, DuWop has made a name for itself by figuring out what's missing from the market—and, of course, creating it. With high-quality ingredients and a collection of cool, quirky products that you never thought you needed, yet after one try, suddenly can't live without; DuWop brings us beauty with a very unexpected twist.
Private Red
Private Red's formula adapts to each person's unique chemistry and will adjust accordingly, providing the perfect red shade that complements each person's coloring. The silky lipstick goes on smooth and the rich pigment leaves behind a slight stain so lips stay red. Private Red is more than just the perfect red lipstick, it moisturizes lips with castor seed oil. $22
Lipmousse
Not quite a gloss, but not a lipstick, Lipmousse has a creamy formula that defies categorization. A unique showerhead applicator dispenses drops of velvety color onto lips—providing the perfect amount with each twist. Hydrating ingredients like shea butter moisturize lips, leaving them soft and silky even after color fades. Lipmousse creates an optical blurring effect that diminishes the appearance of fine lines and wrinkles in the lips. Many times, in order to get intense coverage, there is an element of thickness that needs to exist. Lipmousse gives a long-lasting look without waxy buildup, creating a powerful burst of color, that's still sheer enough to see the beauty of the lips that lies underneath. 22$

Colors:
Baked Apple (light reddish rose)
Creme Brulee (pinky beige)
Cupcake (vibrant rose)
Ganache (dark plum brown)
Sorbet (bright pink)
Tart (berry plum)
Primerstone
Makeup artists have long known that a light dusting of translucent powder BEFORE applying foundation allows for smoother application and a reduction in the appearance of enlarged pores. Now, Primerstone makes this makeup trick available to everyone, with the added benefits of SPF! It contains laricyl, a mushroom extract that acts as a gentle astringent, minimizes pores, and provides long-lasting hydration. The platinum in this product works to stimulate cell turnover—as electrons transfer between the platinum in the powder and the natural metal ions found in the skin—and its light-scattering effect also helps to reduce wrinkles. Other ingredients zinc, magnesium, and mica allow for compatibility with both mineral-based and liquid foundations. Metallic elements help give the powder heft, and the fine-milled texture bonds seamlessly to the skin's surface. Foundation applied over this canvas will have more staying power. 38$