12.6.09

Tom Ford White Musk Collection: Urban Musk, Jasmine Musk, White Suede & Musk Pure

Tom Ford will launch a set of four perfumes in September 2009 linked by a musk theme as well as a white atmosphere as a color-themed continuation of White Patchouli and playing on the strong contrasted opposition of black, white and transparency found in his offerings. The fragrances billed as unisex with a feminine bent in the current societal context -- it's all fashion, says Ford -- are called Jasmine Musk, Urban Musk, Musk Pure and White Suede.

"I was in the mood for something lighter and a little fresher. In the world today, we're all in the mood for something simple, fresh, light and a little less heavy. At least that's what I'm in the mood for,"...
Jasmine Musk features notes of ylang-ylang, jasmine, patchouli, orris, vanilla, sandalwood, vetiver, cistus and amber, as well as two musks.

Urban Musk includes ambrette seed absolute extra, white pepper CO2, notes of cumin, white honey, jasmine sambac, black plum, Tonkin musk headspace and benzoin Laos orpur.

Musk Pure develops notes of bergamot, pepper, ylang-ylang orpur, jasmine, lily of the valley, orris butter, orris absolute, jasmine sambac, tonka, benzoin tears and Laotian beeswax.

White Suede rests on notes of Bulgarian rose, saffron, thyme, mate tea, olibanum, lily of the valley, amber, suede and sandalwood.

A 50 ml spray bottle of Eau de Parfum is priced at $180. International rollout will take place in November 2009. Also in September 2009, expect to see Grey Vetiver by Tom Ford, a perfume for men.

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