Glossy News!

Essie Matte About You Finisher for Fall 2009

It’s a matte matte world. The no-luster polish look is taking center stage in today’s fashion. Essie, the ultimate nail color authority, gives you that high-impact fashion statement with any of your favorite nail colors. Introducing Matte About You Matte Finisher – the perfect solution to mattifying any color.

Matte About You is the only product you’ll need to achieve the look – this innovative new product leaves a matte finish on any nail color you choose. From light sheer colors to dark crème, Matte About You creates a smooth matte finish and adds new dimension and texture to any essie nail color. The exclusive, advanced formula instantly transforms any polish from high gloss to matte in seconds.

A matte finish is very fashion-forward,” explains Essie Weingarten, founder and president of Essie Cosmetics. “We developed Matte About You so you can still wear the colors you love – classics and hot-right-now – but with a striking matte finish. A totally unique approach to wearing color.”

Matte About You achieves the matte color look with the same salon-proven, long-lasting durability as our stable of colors and nail treatments. Start with an essie base coat, followed by two coats of your favorite essie nail polish. Finish by applying a thin layer of Matte About You in place of a top coat.

Available: August 2009 at www.essie.com and fine spas, salons and beauty destinations nationwide. Contains no formaldehyde, no toluene and no DBP. Each bottle will retail for $10.00.


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