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Curls spring back to life with the return of L’Oréal Paris’ beloved Studio Line Twist &Turn Lasting Curls Gel and Ring It Up Pumping Curls Spray.Back by popular demand, this curl scrunching gel and curl enhancing and reviving spray round out Studio Line’s collection of professional-quality products that offer curl definition and frizz control.L’Oréal Paris Studio Line Twist & Turn Lasting Curls Gel and Ring It Up Pumping Curls Spray are available February 2009 at www.lorealparis.com and retailers nationwide for a suggested retail price of $4.99 each.
No matter how busy you are, when it comes to coloring your hair, quality should always trump convenience.Fortunately, L’Oréal takes the compromise out of convenience with Excellence-To-Go that features a completely new patented permanent cream hair color technology that accelerates the coloring process to deliver rich, radiant color in just 10 minutes.With optimized agents that help prevent damage during the coloring process and a new dye technology that consolidates the hair cuticle. Advanced ingredients help protect each strand throughout the process for conditioned, softened hair. No grays. No dry-out. No waiting.L’Oréal Paris Excellence-To-Go is available February 2009 at www.lorealparis.com and retailers nationwide for a suggested retail price of $9.49.
L’Oréal Paris proudly introduces EverPure, a complete sulfate-free color care system that frees your hair from harsh sulfates, surfactants and salts that can strip and dull your hair.Going beyond UV filters andconditioning ingredients to give color-treated hair the special care it needs, EverPure brings advanced technology and incredible color care to women everywhere.
In place of harsh ingredients, EverPure features an Anti-Fade System of shampoos and conditioners that protect and care for your color each time you wash and condition, making beautiful, vibrant color last up to 32 washes. EverPure conditioners and masques uniquely feature both UVA and UVB filters to help protect hair from UV rays. A UV Protect Spray offers additional coverage and can be used on all hair types.L’Oréal Paris EverPure Sulfate-Free Color Care collection is available February 2009 at www.lorealparis.com and chain drug, food and mass market retailers nationwide for suggested retail prices of $6.99 and $8.99 for individual products.
Women everywhere are falling in love with the naturally glamorous look of rich, brown hair and the world of fashion has taken notice. Féria Multi-Faceted Shimmering Colour, L’Oréal Paris’ haircolor collection on the cutting edge of fashion and style, introduces Féria Tortoiseshell Browns, a new collection of brilliant brown shades inspired by the captivating multi-tones found in tortoiseshell patterns.The Tortoiseshell Browns collection provides the same Silk & Shimmer Deep Conditioning Technologywith conditioning polymers that are built directly into the dye, so hair is indulged with a rich conditioningtreatment during the coloring process.
Chocolate is indulgent, decadent and delicious. Can the color of your hair be the same? The answer is yes, with the new L’Oréal Paris Superior Preference Decadent Chocolates, a collection of rich, enticing, custom-designed brunette shades.Capturing the subtle differences in tone and depth that take brunettes from blah to brilliant, these new shades provide sophisticated style and address the new obsession with dark hair.The four new shades of Superior Preference Decadent Chocolates explore the diverse tones across the dark-haired spectrum.Both collections are available February 2009 at www.lorealparis.com and chain drug, food and mass market retailers nationwide for a suggested retail price of $9.49 for one application.
L’Oréal Paris Elnett Satin, a legendary hairspray used by hairstylists around the world, is making its U.S. debut exclusively at Target stores nationwide. Backed by L’Oréal Paris’ expertise and recommendations from top stylists around the world, Elnett Satin has set the standard for hairspray by delivering long-lasting hold while adding shine and soft touchability.
Now Target and L’Oréal have teamed up to make the famed product available and affordable to Target guests across the U.S. The exceptional formula has evolved over four decades, constantly incorporating breakthrough technology and optimized ingredients, to transform the beloved classic into a versatile beauty essential for every woman.
L’Oréal Paris Elnett Satin is available at Target stores for a suggested retail price of $13.99.
A lightweight mineral powder that provides sheer coverage and a radiant soft-focus effect that perfects any look. It imparts a natural, healthy glow with the help of pure pearl powder and a rich Gemstone complex of diamonds, emeralds, and other precious and semi-precious stones. The Gemstone Complex captures and reflects light—making it the perfect complement to eyes, cheeks, or face. The formula's weightless texture provides sheer coverage and a radiant soft-focus effect that perfects any look.
Candlelight (rose nude radiance)$32
Starlight (golden nude radiance)$32
Buy it at www.sephora.com or www.nordstrom.com
Curls spring back to life with the return of L’Oréal Paris’ beloved Studio Line Twist &Turn Lasting Curls Gel and Ring It Up Pumping Curls Spray.
