FW SS11: Lancome @ L'Wren Scott

The third show that Lancome did during New York Fashion Week was the L'Wren Scott show. Aaron De Mey, artistic director for makeup, worked with hair stylist Odile Gilbert on the beauty look for the show.

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Lancôme creative director of makeup Aaron De Mey debuted something special for the occasion: 12 different matte texture pigment pots in shades like deep amethyst, midnight blue, sea green, teal, saffron, and red, which he meticulously brushed onto models’ lids and dragged underneath their lower lash lines. Lancôme’s Color Design Eye Shadow in It List, a matte black, held the loose pigment in place, and De Mey sculpted the crease of the lids with a “beachy” taupe shadow for dimension. “The more layers you have in the eye makeup, the more richness you get,” he said, lining girls’ inner rims with Lancôme’s Le Grand Kohl Eyeliner in Black Ebony and hand-painting lashes with its Hypnôse Drama mascara.

De Mey’s specialized pigments weren’t just confined to the eyes; hairstylist Odile Gilbert also brushed coordinating colors onto models’ scalps, where she had created a three-quarters part—not down the center or to the side, but somewhere in between—for beautiful brushed-out waves. In De Mey’s estimation, 60 percent of the shadows used already exist in Lancôme’s color coffers, but the brand hinted that it will likely be rolling out a capsule collection of them in collaboration with Scott after her first beauty range for the French company debuts next month.

The lip is a mix of Color Design lipstick in Oh My and Juicy Tubes in Touched by Light. Aaron also used the new Teint Miracle foundation.

L'Wren wanted two different nail polishes for the show. As one of the colors, she used the sparkly red from her upcoming holiday collection for Lancome. For the second shade, she asked Lancome to create a brilliant shimmery orange - saffron inspired by the Serengeti sunset.