ART IS M·A·C’S DNA: THE MAKEUP ARTISTRY MAVERICK COLLABORATES WITH
THREE RENOWNED ARTISTS TO CREATE WORK INSPIRED BY M·A·C’S FALL COLOUR
COLLECTION, MAKE-UP ART COSMETICS.
In M·A·C culture, the human
face and body are the ultimate canvas for makeup artists. Makeup and brushes are
quite literally the tools. M·A·C Artists are influenced by all forms of art from
painting to photography to images in film, using makeup as their means of
expression. Like fine artists, they create depth, sculpt contours, brush on
highlights, blend textures, mix colours, or apply pigment straight from the tube
like Van Gogh. But in this case, the canvas talks back.
“We are
M·A·C … Make-Up Art Cosmetics. Every face is a canvas to us, a glorious chance
for spectacular transformation. It’s nice to be pretty, but it’s so much more
fabulous and interesting to be a persona, something once out-of-grasp that has,
through the power of art, become thrillingly real,” says James Gager, Senior
Vice President/Creative Director. “In keeping with our art heritage, it made
sense to ask these three artists to participate in a unique collaboration with
us for fall. Working in their individual mediums – drawing, photography and
painting – each applied a different colour palette to a portrait, with inspired
results.”
Gordon Espinet, Vice President, Makeup Artistry adds,
“Art has no boundaries. Art appeals to ‘all ages, all races, all sexes! Art
is ultimately all about individual expression. M·A·C makes no distinction
between the fine artist and the makeup artist and gives every artist the power
to tell their story with makeup.”
Everything at M·A·C is built
around the idea that anything is possible when self-expression is honored,
exalted, allowed to rise to its ultimate aria. This season M·A·C celebrates the
idea of the Artist in every shade and stripe…makeup as art form. M·A·C has
selected three individuals who exemplify this idea through both the subjects
they choose, and the wildly individual styles and colours used to convey them.
Bold, heroic, big; giggly, playful, clever; dramatic, original, abstract:
Fall ’09 as seen by Richard Phillips, Maira Kalman, and Marilyn Minter. Be
inspired!
Collection is avaible at www.maccosmetics.com NOW!
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