11.9.10

SMASHBOX Holiday 2010: WISH

Smashbox Cosmetics has unveiled its Wish Holiday Collection for 2010. As with last year's line, for each purchase, the brand will donate US$1 (up to US$25,000) to the Children’s Miracle Network, a non-profit organisation that provides medical care, life-saving research and education for sick and injured children. The collection offers limited-edition sets (representing significant value savings) of fun, festive colours for the lips, eyes and face.

Wish List (US$49/value US$108) contains essential beauty wish list items to get consumers party perfect, according to Smashbox. The set includes a travel-size Photo Finish Foundation Primer, a Photo Op Under Eye Brightener, a Jet Set Waterproof Eye Liner in Midnight Black, Fusion Soft Lights in Baked Stardust and the new O-Gloss Gold.

The Eye Wish Palette (US$45/value US$243) is an eye kit that allows consumers to create a wide variety of different looks, aided by the included Get-The-Look guide. The set contains 12 eye shadows, four cream eye liners, a mini Photo Finish Lid Primer and a Mini Lash DNA Mascara. The products are presented in a luxe compact that doubles as a keepsake box.

Wish For The Perfect Primers (US$39/US$72) features Smashbox’s best-selling, skin-perfecting Photo Finish favourites, to create a flawless Holiday complexion. It contains a full-size Photo Finish Foundation Primer and Photo Finish Lid Primer, plus a travel-size Photo Finish Targeted Pore & Line Primer.

Wish For The Perfect Pout (US$29/value US$96) is a set of six glosses in best-selling shades and exclusive Holiday colours. Lastly, Wish For The Perfect Pencils (US$16/value US$50) contains four Limitless Eye Liners, which are claimed to stay put for up to eight hours. The shades can be worn individually, or layered to create a unique look.

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