FW SS11: L'Oreal & Maybelline @ L.A.M.B.

Much like the designer of the line, the L.A.M.B. models got an edgy look for the runway show, held Thursday. “Gwen’s inspiration was multiethnic — her collection this season includes Scottish, African and Japanese prints — and we wanted to express that in the hair,” said Danilo, who coiffed the models at the show. Charlotte Willer, doing the makeup for Maybelline, went for a “glam, tribal, punk” look.

GET THE LOOK
HAIR
First, Danilo added hair extensions to any short-haired girls, then applied L’Oréal Professionnel Serie Expert Density Spray to the hair. Next, he blew the hair dry for added texture and separated it into three sections, braiding each one. Each model got a slightly different braid placement — “We’re doing many different tribes, not just one,” said Danilo — and each braid was looped through itself, making the look slightly messy and “cool with a hint of androgynous,” said Danilo. Hair was finished with L’Oréal Texture Expert Infinium Spray for strong hold.

MAKEUP
Use Eye Shadow Quad in Give Me Gold #5 to highlight the browbones, inner corners and the tops of the cheekbones. Run the copper shade from the inside of the orb through the crease in a half circle, blending well to smoke it out into a cat's eye shape. Add the yellow shade to the full length of the lid and lacquer a strong black line beneath the lower lashes, winging it out into the cat's eye. Build up several coats of The Falsies Mascara, and contour cheekbone hollows with a deep bronze face powder. Finish with Deep Red Lipstick #645, or for the pink-glossed look, Tempting Toffee Lipgloss #55.