FW SS11: Shiseido @ Reed Krakoff

When Krakoff and Page discussed the makeup for the runway show, the focus was simple. "Really, we just wanted the girls to look cool," said Dick Page.

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Rather than kooky stuff-that looks amazing but doesn't always translate to real life-seen on some runways, Page says these colors and textures "won't show up as a 'makeup look'." Instead, it's all about a halo of shimmery pewter cream shadow (a combo of dark olive-bronze and black prototypes that will launch in Fall 2011) smudged onto the eyelids, gradating from dark to light from lashes to brows. He finished with a slightly matte "soft mauve-y brown" lip -Perfect Rouge Glowing Matte Lipstick in Wink- and a dusting of Translucent Loose Powder to tone down shine.