Tous will launch H20, a new “ecochic” perfume for women inspired by the brand’s H20 jewelry collection and “born from the desire and conviction that a more just world is possible, and that the union between beauty and sustainability is yet one more step towards a more beautiful universe”.

The glass bottle is 25% recycled glass, the fragrance’s packaging and handling is carried out by the Special Employment Center of the Arco Iris Foundation using materials certified by the Forest Stewardship Council, and a portion of the proceeds will be donated to Intermón Oxfam to “provide drinking water for the people who need it most”.

Tous H20 is an aquatic fragrance developed by perfumer Sonia Constant, and features organic alcohol with notes of organic lemon, organic lavender, rose, jasmine, mandarin, cedar, white amber and Australian sandalwood from sustainable development.

1 comment:

  1. Hey Kayra,

    I’m Camilla from non-profit organisation Friends of Glass (www.friendsofglass.com) Loving the blog! Tous H20 has recently been shortlisted in our top 10 of the most creatively and aesthetically appealing glass products out there.

    We thought you might like to support Tous H20 in the race to become crowned the official Friends of Glass champion – and invite your readers to get behind it too. The poll is available over on www.tinyurl.com/glasspoll and can be easily embedded should you so desire.

    So if you want to knock Coca Cola off the top spot, then get voting!

    Tous H20 needs you! Or if you’d like to chat more, then do get in touch.