Dance with Givenchy is described as a sensual, sensorial love letter. The pink liquid aims to evoke the easy grace of a free-spirited woman, emancipated from all conventions. It also suggests the colour of skin flushed with emotion, as though after a mad spin on the dance floor, the brand maintains.
The faceted fragrance bottle was inspired by Givenchy’s signature make-up Prisme. On the front of the flacon, the 4G logo and Givenchy signature are printed in glossy black, while metallic pink 4G logos adorn the matte black outer carton.
The Dance with Givenchy juice features notes of jasmine and ylang-ylang, complemented by apple, mandarin, orange blossom, woods and musk.
The advertising visual features model Kelsey Van Mook clad in black, holding a striking dance pose atop a square podium.