Michael Kors has inked a deal with Estee Lauder to launch a new cosmetics collection called Very Hollywood. The collection will hit stores in January and will have a three to four month run. If it sells, it will pave the way for an expansion of the collection. The collection is focused on the colors pink, beige and coral and shimmer is key.
"Hollywood is the birthplace of fantasy and dreams. The inspiration for the Estée Lauder Michael Kors Very Hollywood Color Collection is iconic Hollywood glamour, both past and present, interpreted for everyday life," says Kors.
"I am every bit as intrigued by seeing Reese [Witherspoon] with her kids or Angelina [Jolie] with her groceries looking great as I am seeing them on the red carpet," said Kors. "When you put this makeup on, suddenly you feel attainable glamour. You walk into the office, and no one would say, 'Is that a new lipstick?' You look glamorous without looking painted. That would be your Hollywood moment."
Kors' approach to the collection is set apart by his desire for sheerness, even in the lipsticks, which are called sheens. "That's something that was really new for Estee Lauder," said Lauder. "It is an interesting way for us to look at color. In the past, we have done thicker, more opaque colors on the lip."
There are three complementary products that Lauder considers standouts of the collection: $32 shimmering loose powder, $22 lip sheen in a subtle pink shade with gold flecks dubbed Hollywood Gold and $20 lip gloss in Hollywood Gold. She compared these products with a great camel coat or black dress in a Michael Kors collection that she described as "the bare essentials that you need."
"Nobody understands modern glamour and luxury like Aerin Lauder and the Estée Lauder brand, which is what this collection is all about," says Kors.
The collection will spotlight two different modern classic color palettes - Bel Air Beige and Rodeo Pink - and feature complementary blush, eyeshadow duos, eye pencils, lip glosses and nail polishes.
Hilary Rhoda will be the face of the ad campaign for the collection. Hilary will be wearing a Michael Kors gown and will be photographed by Craig McDean. If the collection sells well, Michael has lots of plans for the future, including bronzer and Sophia Loren style liquid eyeliner that would be easy to apply.