Puig and Paco Rabanne are going for gold once more with the introduction of Lady Million.
“Since the beginning, we always had the idea of creating a couple, with strong, flamboyant personalities,” noted International Marketing Director Frederic Appaire. “We started with [men’s fragrance] 1 Million, but we had always planned to create a woman to be the perfect counterpart.”
He continued: “What we have not done is produce 1 Million for Her. Lady Million is of course linked to our 1 Million man, but she is not a me-too. She is brilliant in every sense of the word…and more than a match for our audacious 1 Million guy, Matt Gordon.”
To understand the Lady Million universe, journalists at the launch event were treated to a mood film, which featured a montage of strong female actresses/characters, followed by a striking 3-D presentation of the bottle and name.
Puig resisted the temptation to feminise the now-famous 1 Million gold ingot flacon. “We needed something stronger than that, with its own personality,” explained Appaire. “Only a diamond can rival gold, and the Lady Million bottle combines both.”
The Lady Million juice was a joint effort by IFF’s Anne Flipo, Béatrice Piquet and Dominique Ropion. It opens on top notes of neroli, bitter orange and raspberry, building to a heart of orange flower absolute and Arabian jasmine absolute, atop a base of honey and patchouli.
Flipo claims that the juice took 19 months to create, and that 2,500 different versions were trialled before the right formula was reached.
The face of the fragrance is model/actress Dree Hemingway, the grand-daughter of author Ernest Hemingway. “We chose her because she was really different from the classic models, with a strong, dynamic personality, which fitted perfectly the idea of Lady Million,” explained Appaire.
Designed by trained sculptor Noé Duchaufour-Lawrence (who also made the 1 Million bottle) the Lady Million flacon resembles a multi-faceted diamond, complete with an engraved, golden cap. Its inspiration was the famous Regent diamond (also known as the Millionaire Diamond), which now resides in the Louvre. The metal cap also serves as a link between Paco Rabanne fragrance and the designer’s iconic metal dresses.
Lady Million will be available as a 50ml and 80ml edp spray, priced at around €52 and €68 respectively in travel retail. The body ancillaries are a shower gel, deo spray and body lotion.