Fresh will launch their first narrative trio of fragrances called Eat, Pray, Love inspired by the best-seller by Elizabeth Gilbert. The partnership took place with Sony Pictures which are releasing the movie adapted from the book on August 13 starring Julia Roberts. SheEat has top notes of Italian lemon, basil and bergamot; a heart of plum, red current and rose, and a drydown of caramel, meringue and vanilla. Pray has top notes of elemi, pink pepper and juniper berry; middle notes of incense, peony and rose, and a drydown of patchouli, amber and musk. Love has top notes of bergamot, red currant and mango blossom; a heart of tiare and dewy jasmine, and a drydown of sandalwood, vetiver and velvet amber. The outer packaging reprises motifs of the three cultures traversed by the memoir writer: Italy, India, Indonesia.
The perfumes have been priced so as to be more widely accessible and will retail for $32 for a 1-oz. eau de parfum spray. A trio of candles will be also available for $45.Debut date is July 15th.
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