New York-based watch and design house Nooka has launched their debut fragrance, titled simply Nooka.

Nooka eau de parfum communicates a universal language that transcends opposites. A synergy of scents, both familiar and foreign, instinctive and original, mental and physical, that come together as one. Japanese Yuzu sprinkled with pink pepper. Polished steel wrapped in vintage leather. This fusion of natural essences and synthetic accords creates the next generation of precious liquids, expressing each wearer’s multi-faceted individuality.

Developed and designed by Matthew Waldman and Pierre-Constantin Guéros.

"Time is a form of universal communication" said Matthew Waldman, founder of the house of Nooka from New York, while he was presenting his first fragrance. This perfume is universal, just like time and it is ideal for men and women, created with a dose of futurism.

10,000 flacons of Nooka fragrances in amounts of 75 ml are announced to be produced.

Flacon of Nooka perfume is of cylindrical shape, with a silver stopper and name on its transparent glass. Founder of the house is planning to launch a collection which will include 4 fragrances. The second fragrance is scheduled for next autumn.

The notes for the light, fresh fragrance include yuzu, vintage leather, pink pepper, coriander, tonka bean, gloss paper accord, cypress bark, musk and pink sand accord. Nooka is meant for both men and women, but according to Nooka founder Waldman, “unisex is a bad word”.

Nooka is available in 75 ml Eau de Parfum ($80); samples are also available ($5). It can be purchased at the Nooka website.

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