Lancôme has updated its Hypnôse mascara, introduced in 2004, with a new version, called Hypnôse Drama. The product now incorporates an oversized brush which delivers an “all-new, show-stopping lash performance,” according to the brand. Together with the lash-coating formula, the curved wand is said to deliver expressive eyes and outstanding, customisable lash volume.
Hypnôse Drama is available in a black ink formula, which is claimed to glide along each lash, instantly coating and amplifying from root to tip. It features intensely concentrated pigments for a deep, pure black look. The new, oversized brush sports a convex twist designed to reach all the way to the base of the lashes. A combination of short and long bristles aims to reach and sculpt each and every lash.
Hypnôse Drama is presented in a reinterpretation of the original cylinder packaging, with more rounded, voluptuous lines. The advertising visual features Daria Werbowy, and was shot by Nick Knight.